Recent Projects

Grand Central Bakery Website

ROLE: STRATEGY AND UX, MESSAGING, PROJECT MANAGEMENT.

Oregon Patient Safety Commission Website

ROLE: STRATEGY AND UX, PROJECT MANAGEMENT.

Organically Grown Company Brand Evolution and Website

Organically Grown Company (OGC), is the largest independent distributor of organic produce in the Northwest and a leading advocate for sustainable food practices.

OGC works with scores of small-scale grower/producers, offers hundreds of organic products, and serves retail outlets from local co-ops to national grocery chains and restaurants. OGC took on the challenge of refreshing its brand identity and repositioning its LADYBUG product line. They wanted to be positioned for growth, to be clearly differentiated, and to be recognized for their undeniable leadership in sustainability and innovation.

ROLE: BRAND STRATEGY, MARKET RESEARCH, MESSAGING, USER EXPERIENCE, WEBSITE STRATEGY, IMPLEMENTATION PLANNING, PROJECT MANAGEMENT.

LADYBUG BRAND Produce Brand Evolution

LADYBUG produces brings together the harvest of small-scale organic growers/producers at a large scale. This select organic product line serves retail outlets as unique as local co-ops to large national grocery chains. LADYBUG started as a pragmatic packaging solution to make it easier for organic growers to bring their produce to market. Today LADYBUG continues to forge a connection between organic farmers and eaters. OGC, LADYBUG’s parent company, was ready to reposition LADYBUG into an authentic and flexible brand identity system synonymous with high-quality and proudly telling the stories of small organic.

ROLE: BRAND STRATEGY, MARKET RESEARCH, MESSAGING, USER EXPERIENCE, WEBSITE STRATEGY, PROJECT MANAGEMENT.

Workers Circle Brand Workshop and Website

ROLE: BRAND STRATEGY, MESSAGING, WEBSITE STRATEGY, USER EXPERIENCE.

Sustainable Food & Agriculture Perpetual Purpose Trust

Truly a maverick in spirit, the SFAPPT is first Perpetual Trust in the United States. It may sound like a heady concept, but it’s actually really simple: it means that they can never be bought or sold and are fully and forever committed to agriculture that benefits the planet. What began with a challenge: How does a mission-driven businesses scale without selling out? Became a new business model that will transform an industry. The SFAPPT owns and supports a growing list of companies who are committed to sustainable agriculture. The SFAPPT is planting the seeds of their brand foundation that focuses on both accessibility and education. The goal is to inspire change and partnership within organic agriculture.

ROLE: MESSAGING, WEBSITE

Metrist Wealth Advisors Brand Creation

Building from a lengthy career as a certified Wealth Manager, Taylor Drake was ready to start his own firm. Taylor’s approach to his work has always been research-based and grounded in institutional knowledge. He serves his clients in a way that is responsive, personalized, and with integrity. Metrist’s name and brand identity reflects those ideals in a modern and holistic way.

ROLE: NAMING, MESSAGING, USER EXPERIENCE, SQUARESPACE WEBSITE DEVELOPMENT, PROJECT MANAGEMENT.